Story
Collarbone London is a fashion and technology brand that enables men to create, customise and order luxury bespoke shirts that are handcrafted and delivered within 10 working days. Collarbone aims to bring bespoke tailoring from the confines of Savile row and Jermyn St. to the masses by utilising technology to provide an on-demand service that is truly seamless. Collarbone have recently formed partnerships with shared workspace providers such as wework and the office group.
Collarbone will be launching a fully integrated app which will utilise the UK’s vast network of partners, local tailors and drycleaners where customers get measured and then build their desired shirts via the platform.
The Fashtech programme was a great opportunity for us as a business to wrap our focus around who we want to be as a brand and establish our position in the affordable luxury market. It was insightful into the fashion industry and the many moving parts that make up running a successful fashion focused business. Collarbone as a company that traverses both Fashion and Technology we certainly didn't fully grasp the synergy between these two areas before we joined the FASHTECH programme and it's certainly one we would recommend for any startup within this space to embark upon before going out there
Collarbone Team
