Story

DANSHAN is a London based emerging menswear brand made up of Dan and Shan. After graduating from the womenswear design course at Central Saint Martins, the pair worked in fashion before deciding to start their own labels. They take inspiration from their own observations of the way gender dynamics are changing and how this relates back to fashion.

DANSHAN explore the undervalued nuances of modern male life, examine how male body language develops, and look at the ways the masculine silhouette becomes effeminate without breaking the austere boundaries that define menswear. Emotional, sensitive, vulnerable and dressed to reflect those qualities, their collections present a spirit of culture that creates a space for a progressive masculinity to develop, celebrate the freedom that sensitivity can enable for men,- to reclaim it, in the hope of creating a more accepting world.