Story
Wear You Fashion With Confidence.
ENDER LEGARD is a leader in the design and development of innovative lingerie solutions for fashion. With a focus on bust support for speciality cuts, the brand has pioneered a collection of patent-pending solutions designed to underpin more revealing backless, frontless and strapless fashion.
Led by founder and creative director Asia Smaga, ENDER LEGARD serves customers in over 30 countries through direct-to-consumer e-commerce, supported by marketing collaborations with key international designers and apparel boutiques.
Growth in 2018 onwards will see the brand expand its patent-pending solutions with aims to disrupt the luxury swimwear/pool wear sectors.
“The past 2 years have been a whirlwind of activity for ENDER LEGARD as we begin to scale our growth. The CFE ‘Building Brand Equity’ program has been instrumental in giving us fresh, actionable insights on how to achieve our goals. Inspirational and indispensable.”
Asia Smaga
